Icarus

Transparent plans from AED 500 per month.

Flat organization-level plans, so your software bill does not increase every time you add an agent within your plan. The lower-cost, UAE-native alternative to specialist real-estate CRM platforms — with SLA visibility and access accountability in every plan.

Six plans, one accountable core.

Starter

Leaving spreadsheets and WhatsApp-only operations

AED 500/month

5 users included · Full utilisation ≈ AED 100/user

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Team

Owner-led brokerages that need shared visibility

AED 1,000/month

10 users included · Full utilisation ≈ AED 100/user

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Office

Outgrown a small team, not yet at scale

AED 1,800/month

20 users included · Full utilisation ≈ AED 90/user

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Brokerage

Brokerage

The default serious-brokerage plan

AED 3,600/month

40 users included · Full utilisation ≈ AED 90/user

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Growth

Multiple teams, more operational complexity

AED 6,750/month

75 users included · Full utilisation ≈ AED 90/user

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Scale

Comparing against specialist CRM platforms

AED 9,000/month

100 users included · Full utilisation ≈ AED 90/user

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Individually scoped

Enterprise

For brokerages with more than 100 users, complex operational requirements, dedicated support, custom security needs or specialized infrastructure. Enterprise does not include unlimited usage, migration, training or dedicated/UAE-region infrastructure unless explicitly scoped and priced.

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Pay monthly, or commit and save.

Discounts apply only to the recurring base subscription — never to implementation, migration, add-ons or infrastructure.

Annual commitment

10% discount

Two-year commitment

20% discount

Base subscription only. Implementation, migration, data cleaning, custom extraction/integrations, WhatsApp/SMS costs, portal fees, storage overages, training, custom reporting, premium support, dedicated or UAE-region infrastructure and professional services are never discounted.

Every paid plan includes

  • Portal, form, file and manual lead capture
  • Contacts, listings and pipeline
  • Agent assignment and follow-up tasks
  • WhatsApp-assisted outreach (deep links)
  • SLA and stale-lead visibility
  • Protected contact reveals with access history
  • Owner and agent dashboards
  • Basic source ROI
  • Standard CSV import/export
  • Standard hosting and email support

Compare plans

CapabilityStarterTeamOfficeBrokerageGrowthScale
Users included510204075100
Branches/teams1123510
Agent assignmentManualManual + simple rulesRulesRulesAdvanced rulesAdvanced rules
SLA/stale-lead trackingBasicBasicIncludedIncludedIncludedIncluded
Contact-access accountabilityIncludedIncludedIncludedIncludedIncludedIncluded
Weekly owner reportBasicBasicBasicIncludedIncludedIncluded
Saved viewsLimitedIncludedIncludedIncludedIncludedIncluded
Bulk edit/actionsLimitedLimitedIncludedIncludedIncluded
Duplicate detectionBasicBasicStandardStandardStandardAdvanced
Audit logsBasicBasicStandardStandardStandardAdvanced
SupportStandardStandardStandardStandardPriority queuePriority

Implementation & Launch

Implementation & Launch starts from one month of your selected plan. Standard migration packages are priced at two months of your selected plan.

PlanNo-migration Implementation & LaunchWith one standard migration
StarterAED 500AED 1,000
TeamAED 1,000AED 2,000
OfficeAED 1,800AED 3,600
BrokerageAED 3,600AED 7,200
GrowthAED 6,750AED 13,500
ScaleAED 9,000AED 18,000

Scope includes

  • Organization/workspace configuration
  • Users and roles within the agreed launch scope
  • Lead-stage and lead-source configuration
  • Standard assignment rules
  • Portal-email forwarding setup
  • Admin training and one agent-training session
  • Go-live validation
  • A defined post-launch stabilization period

Migration additionally includes

  • One clean CSV/XLSX/supported export
  • One coherent source system or dataset
  • One field-mapping exercise
  • One test import and one final import
  • Standard duplicate review
  • A standard validation report
  • Customer acceptance before go-live

Extensive manual cleaning, malformed-data repair, custom API extraction, historical message migration, document/image migration, multiple independent databases and after-hours cutovers are separately scoped.

Separately scoped when you need them

Never bundled into base pricing — quoted or metered only when a brokerage actually needs them.

Advanced BI & Source ROIAdditional workflow automation templatesWhatsApp Business API (pass-through fees)Customer-funded portal/regulator connectorsAPI accessExtra migration workstreamsData cleaning and custom extractionExtra training and premium supportCustom reportingDedicated or UAE-region infrastructure

Pricing questions

Is billing monthly or annual?

Either. Monthly has no discount; annual commitment saves 10% and a two-year commitment saves 20% on the base subscription.

What do the commitment discounts apply to?

The recurring base subscription only — never implementation, migration, add-ons, usage/pass-through costs or infrastructure.

Is Implementation & Launch included automatically?

No. It is excluded by default and added only when agreed in writing. When selected, it covers the agreed configuration, lead-source setup, portal-forwarding setup, training and migration scope.

What counts as a standard migration?

One clean CSV/XLSX/supported export from one coherent source system, mapped, test-imported, reviewed for duplicates and accepted before go-live. Additional workstreams, messy data or multiple systems are separately scoped.

Can we export our data if we leave?

Yes. A standard export is included in every plan on cancellation — your data leaves as cleanly as it arrived.

Does WhatsApp cost extra?

WhatsApp-assisted outreach (deep links with logged access) is included in every plan. The full WhatsApp Business API is a separate, pass-through-priced add-on.

Are portal or regulator integrations included?

Manual and hosted-feed distribution are included. Live paid portal or regulator API connectors are customer-funded and gated on the customer's own contract with that provider.

Where is Enterprise hosted?

On managed cloud infrastructure by default. Dedicated or UAE-region hosting can be scoped during Enterprise discovery for customers who require it — it is never automatically included.

What happens if we exceed fair-use limits?

We move you to the right plan or quote a usage add-on before it becomes a reliability problem — never a silent cutoff.

Is VAT included in these prices?

Quoted prices are exclusive of VAT unless your order form states otherwise.

Ready to see it on your own leads?

Open the workspace with the demo data, or talk to us about your brokerage.